Personalize is quite simple to understand. It utilizes ML to help in providing personalized recommendations in real-time based on provided input. For instance, let’s say you have an online shop that uses Personalize it will start to pick up certain products that users are buying and provide them personalized recommendations. You can have this data read from S3 or utilized in real time via the Amazon Personalize API.
Textract utilizes ML and AI to extract text and data from scanned documents. For instance if you run a medical report to Textract it will highlight all the text and even retain key:value pairs such as DOB: 08/26/2003. Let’s say for instance you are collecting driver’s licenses, with Textract you can simply have it process them instead of having to input the information manually. It can even detect handwriting. Textract allows you to easily categorize and collect this text information and save hours of time!